The Fast Food Organic Revolution
In 2015, the fast food industry generated approximately $200 billion in sales in the United States from more than 200,000 locations. However, fast food has a general reputation for unhealthy food, poor working conditions and very low wages. Into this rugged playing field, two former retail executives with no restaurant experience are aiming pretty high.
The Organic Coup (yes a play on words, think organic revolution) is making big plans to disrupt and change the fast food industry. Yes, bold plans are often laid out by entrepreneurs and most do fail, but something seems different as The Organic Coup begins to hatch its plans for fast food stardom.
Two highly experienced former Costco executives have launched their revolution in Northern California to shatter the fast food industry’s reputation for unhealthy food by boldly becoming the nation’s first organic certified fast food operation. While the restaurant industry is something new, the two co-founders have deep and influential organic experience.
Erica Welton helped turn Costco into the nation’s largest organic retailer (yes it’s true), while Dennis Hoover was responsible for the company’s Bay Area region ($11 billion in sales and 15,000 employees). The two experienced executives are taking the Costco mentality and applying it to the fast food industry. One of the early investors in The Organic Coup is legendary Costco Co-founder Jim Sinegal.
The Organic Coup Story
On the program tomorrow (Sunday, July 31, 2016) our guests will be Erica Welton and Dennis Hoover co-founders of The Organic Coup. It is a great story about a startup that might just shake up the fast food industry in a big way.
Jim Sinegal, Former CEO and Co-Founder of Costco
Jim Sinegal is a legendary retailer and considered to be a major contributor to one of the greatest American retailing stories. It is rare to get an interview with Jim and something not to be missed.
Going to be a great show!